Case Study: Tennis-Point GmbH achieves 30% faster automated localization and major translation cost savings with Phrase Localization Platform

Tennis-Point GmbH - Customer Case Study

Tennis-Point, a large online retailer of tennis equipment, needed to localize its website to reach more EU customers and meet expectations that shoppers search and buy in their own language. With about 50,000 items in stock, 6,000–7,000 new products yearly and roughly 70,000 text changes a year, the company required a cost-effective, automated solution — so they selected Memsource to handle their translation and localization workflow.

Memsource was quickly integrated with Tennis-Point’s Oxid eShop via API to automatically collect updates and send weekly batches to their translation vendor. The automated process saves about 130 working days a year and speeds localization by 30%; translation memory pre-translates repetitive content (sometimes cutting human translation by over 90%). Marketing now localizes promotional emails twice weekly in 12 languages using a simple drag-and-drop widget, improving open and conversion rates, while Tennis-Point retains its translation memory and is positioned to roll out SEO-optimized product descriptions.

Tennis-Point GmbH

Fabian Lauer

Software Developer