Case Study: what3words achieves faster global language expansion with Phrase Localization Platform

Phrase Helps what3words Address the World in Any Language

What3words, the location-sharing company, needed a way to scale its global language reach as it expanded into new markets. Using the Phrase Localization Platform, what3words set out to improve efficiency, consistency, and collaboration across languages while supporting rapid international growth.

Phrase Localization Platform helped what3words grow from 4 to 60 languages through automation and streamlined workflows. The result was a 25% reduction in administrative time, savings of up to 10 hours per app, faster language launches, and a better translator experience.

What3words

Jamie Brown

Chief Languages Services Officer