Case Study: 37Games achieves streamlined game localization and real-time team management with Phrase Localization Platform

Managing Game Localization with Memsource

37Games is a Shanghai-based online game publisher operating 300+ games with monthly revenues above CNY 200 million and over 400 million subscriptions. Facing the challenge of coordinating multilingual game localization across multiple regions as it expands beyond Asia into North America and Europe, the company needed a way to manage distributed teams and keep tight oversight of translation tasks and content quality.

Since adopting Memsource in 2013, 37Games has used the platform for three localization projects with 13–15 team members, enabling real-time task management, supervisor tracking, and online content editing. The tool has streamlined workflows and improved oversight across target markets (including mainland China, Hong Kong, Taiwan, Southeast Asia, North America, France and Turkey), helping 37Games scale its localization efforts to support global growth.

37Games

John A. Ekesan

Director of European Operations