Case Study: Heetch boosts localization efficiency and accelerates market expansion with Phrase Localization Platform

How Phrase Helps Heetch Compete with the Ride-Hailing Heavyweights

Heetch, a ride-hailing company competing with major global players, needed a faster, more efficient way to manage localization as it expanded into new markets. Using the Phrase Localization Platform, Heetch aimed to streamline its translation workflow and reduce the burden on its developers.

With the Phrase Localization Platform integrated into its developer processes, Heetch automated localization tasks and enabled over-the-air updates. This cut translation time by 30%, removed nearly all manual work from developers, and helped Heetch launch languages faster, improve the app continuously, and boost customer satisfaction.

Heetch

Mathieu Jacob

Co-Founder