Case Study: Deliveroo achieves faster global expansion and streamlined localization with Phrase Localization Platform

How Phrase Accelerated Deliveroo’s Global Expansion

Deliveroo, the global food and grocery delivery company, needed to localize its app, website, and logistics technology as it expanded into 10 markets and 10 languages. Its existing localization workflow was fragmented, manual, and too slow to support rapid growth, so it turned to the Phrase Localization Platform, including Phrase Strings, the Phrase Figma plugin, and Phrase TMS.

Phrase Localization Platform implemented a more centralized localization workflow that let Deliveroo push and pull content directly from Figma, build Translation Memories, and handle product and non-product content more efficiently. The result was a 3–4 day improvement in workflow speed, at least 35–40% time saved on project management, reduced vendor costs, and faster time to market with better cross-team collaboration.

Deliveroo

Cristina Marín

Senior Localization Manager