Case Study: Trenýrkárna.cz achieves 85% cost savings and expansion to 23 countries with Phrase Localization Platform

How Online Retailer Trenýrkárna.cz Slashed Costs and Expanded to 23 Countries in Record Time

Trenýrkárna.cz, the Czech online retailer of men’s underwear, wanted to expand beyond its home market but was slowed by costly, time-consuming localization. Its agency-based process took up to two weeks per market and cost about €30,000 each, making rapid entry into new countries difficult. To scale faster, the company turned to the Phrase Localization Platform and its translation and localization capabilities.

With Phrase Localization Platform, Trenýrkárna.cz moved translations in-house using AI-powered machine translation plus human review for key content. The result was a 93% reduction in time to market, 85% lower expansion costs, and 5x faster market expansion, helping the company grow from 3 countries to 23 in just two years.

Trenýrkárna.cz

Vojtěch Studnička

Expansion Director