Case Study: Connox achieves 30–40% faster localization and 20% month-on-month revenue growth with Phrase Localization Platform

How Localization Can Drive Revenue in E-Commerce

Connox, a German e-commerce retailer for designer furniture and home accessories, set out to deliver a personalized, local shopping experience across multiple countries but had no centralized translation system. As it expanded into French, English, Danish and several localized subdomains (Austrian, Swiss, British), the team struggled to coordinate in-house and agency translators, maintain consistent terminology and deliver fast, locale-specific content like payment methods, reviews and product pages.

They implemented Memsource’s API-enabled cloud platform to automate file transfers, leverage translation memory and term bases, and give real-time oversight to internal and external teams. The new workflow reduced turnaround times by 30–40%, improved consistency and QA, and secured direct transfers; commercially, Connox saw dramatic early gains (French sales +600%, Danish >1,000%) and an average 20% month-on-month revenue increase in those domains.

Connox

Josi Schlichting

Coordinator of International Shops