Case Study: Braze achieves faster global growth and customer engagement with Phrase Localization Platform

How Braze Scaled for Global Growth

Braze needed to strengthen global customer engagement and scale into new markets while keeping content operations efficient and consistent. To support this challenge, Braze used the Phrase Localization Platform’s AI-powered language technology platform.

With the Phrase Localization Platform, Braze modernized its localization workflows through automation and analytics, improving quality and speeding time to market. The results were significant: within 12 months, Braze expanded into four new markets, increased platform adoption in Japan by over 200%, and cut project costs by 20%.

Braze

Iara Atkorn

Localization Operations Lead