Case Study: Huawei achieves 80% reduction in turnaround times with Phrase Localization Platform

How Aspiegel SE & Huawei EU Left Manual Translation Behind With Memsource

Aspiegel SE (the Huawei subsidiary that provides Huawei Mobile Services in Europe) handled all localization in-house across 20+ languages but relied on manual Word and Excel translation workflows that couldn’t scale. The team needed a flexible translation management system to support varied workflows (large multi-role projects and single-translator languages), mixed legal and marketing content, and a fast, easy transition for internal staff.

After evaluating TMS options they selected Memsource, migrated in under a month with users learning on the job, and began using machine translation alongside translation memory. Results included ~80% TM leverage and an 80% reduction in turnaround time for terms-and-conditions, roughly a 30% efficiency gain on marketing translations from MT, growth of the localization team from ~20 to 50, and strong ongoing support from the Memsource team.

Huawei

Sergio Llorens González

Localization Manager