Case Study: FAMILO (family location app) achieves 400% user growth with Phrase Localization Platform

FAMILO increases user growth by 400%

FAMILO is a Hamburg-based B2C geolocation mobile app that helps families stay connected by sharing location, status and safety information. Although the company built accurate, energy-efficient geofencing technology, it struggled to scale internationally and spent excessive time and resources on manual localization and user acquisition.

By integrating Phrase’s Translation Center into its development workflow and working with a team of translators, FAMILO automated multi-language operations, improved translation quality, reduced administrative overhead, and sped up iOS and Android launches in many languages. The result was rapid international growth — a reported 400% increase in new users and growth to about 500,000 users by May 2015.

Familo

Hauke Windmueller

Chief Executive Officer