Case Study: EET Group automates translation workflow and saves 100 working hours annually with Phrase Localization Platform

Eet Saves 100 Working Hours With Automated Translation Workflow

EET Group, Europe’s leading distributor of tech and IT solutions serving 30,000+ customers across 24 markets in 19 languages, faced a fragmented, time-consuming translation process spread across CMS, email, Excel and Word. The Digital Sales team needed to eliminate manual uploads, monitoring and downloads to scale marketing across multiple local markets.

Working with integration partner Working Minds, EET connected its Adnuntius marketing platform to Memsource to create a fully automated translation workflow: English copy is uploaded to Adnuntius, sent to Memsource every five minutes, routed to local teams for translation and approval, and instantly pushed back and published via webhook. The hands-off process saves an estimated 100 working hours per year, improves consistency across markets and supports scalable, localized campaigns.

EET Group

Andreas Mailand

Head of Digital Sales