Case Study: Njiuko enables comdirect’s voice service to recognize 10,000+ stocks and save 2 days per release with Phrase Localization Platform

Building a voice service with PhraseApp

comdirect, a leading German direct bank and online broker, teamed with Hamburg-based developer Njiuko to build an Alexa and Google Assistant skill that lets customers check real-time stock prices, exchange rates and save favorite searches. The project’s main challenges were managing thousands of voice responses without hardcoded JSON, adding natural-sounding response variety, and empowering non-technical marketing staff to update content without developer support.

Njiuko integrated Phrase in two days to manage key/value response sets, locale files and API-driven workflows, enabling interchangeable phrases and easy edits via a user-friendly UI. The result: the voice service recognizes over 10,000 stocks, comdirect’s marketing team now manages the tool without dev work, release cycles are up to two days faster, and language quality and iteration speed have measurably improved.

Njiuko

Norman Timmler

Managing Director