Case Study: Alawar centralizes game localization and reduces translation time with Phrase Localization Platform

Alawar - Customer Case Study

Alawar is a video game developer, publisher and distributor founded in 1999, with over 400 employees, more than 300 gaming brands and websites reaching 16 million monthly users. Faced with the need to manage localization across diverse content — in‑game text for casual, midcore, hardcore, mobile and console titles, plus legal and marketing copy — the company needed a scalable, centralized and accessible workflow for translators and editors.

Since switching to Memsource in 2012, Alawar uses the cloud‑based platform to centralize projects and enable linguists to work from any device, reducing translation and editing time. The result is streamlined localization across multiple content types, faster turnaround, improved collaboration and greater flexibility for remote teams.

Alawar

Irina Bochkareva

Linguist