Case Study: Calico Industries achieves 20% reduction in reporting time and deeper sales insights with Phocas

To create a more focused sales strategy, Calico invested in Phocas

Calico Industries, founded in 1923, is a major U.S. distributor of food service, janitorial, and safety products representing hundreds of manufacturers. Despite a strong customer-service culture, the company struggled with a legacy IBM i/Infor back end that required heavy IT involvement to produce sales queries and reports, limiting the sales team's ability to identify opportunities and focus strategy.

Calico implemented Phocas BI to give sales and management direct, trusted access to sales data. The intuitive, point-and-click solution freed about 20% of the IT director’s time, improved visibility into team performance, contracts and commodity profitability, helped penetrate accounts more deeply, and reduced reporting costs—delivering a clear, measurable boost to the bottom line.

Calico Industries

Dirk Wiersma

President