Case Study: Timberline achieves record annual sales with Phocas

Timberline deepens its product analysis to boost steady growth trajectory

Timberline, a family-owned furniture manufacturer, needed better visibility into sales and product performance to justify brand investments and support growth. Owner and National Sales Manager Don wanted a simple analytics tool that non-technical staff could use, and chose Phocas to help analyze revenue, item volume, average sales value, and customer buying patterns.

Phocas gave Timberline self-service reporting, shared dashboards, and business-wide access to accurate data, reducing manual reporting work and helping sales reps spot opportunities and track performance against budget. With Phocas, Timberline says it can make faster, more confident decisions and has achieved record annual sales, with plans to extend analysis into customer service data next.

Timberline

Don Scott

Business Owner