Case Study: Luceco achieves data-driven sales growth and £250K/year new business with Phocas

Sales team empowered with easy-to-use BI software, reducing need for IT support

Luceco, a UK-based £120m manufacturer and distributor of LED lighting and wiring accessories, needed to turn its well-structured but IT-dependent sales data into actionable insight across a dispersed global sales team. As the business grew, every bespoke report request funneled back to an already overwhelmed IT department, creating delays and limiting the sales team’s ability to act on customer buying patterns.

Luceco implemented Phocas Business Intelligence—starting with five licences and growing to 38 active users—giving sales, product, supply chain and finance teams self-service dashboards and analysis tools. The change accelerated decision-making, enabled targeted cross-sells (including a deal that generated an extra £250,000/year), and removed the need to hire additional IT staff, resulting in stronger customer relationships, increased revenue, and greater operational efficiency.

Luceco

Richard Gardner

IT Manager