Case Study: Ring Automotive achieves company-wide data access and increased sales & margins with Phocas

Ring Automotive keeps business moving forward with Phocas

Ring Automotive, a Leeds‑based supplier of vehicle lighting and auto electrical products (founded 1974, 152 employees, with a Paris office), needed to move beyond decade‑old in‑house pivot tables to support its European growth and broadened product range. The company sought an intuitive, ERP‑integrated BI tool to better monitor net margins, rebates and drive widespread adoption across sales and support teams.

Ring implemented Phocas quickly—deploying a usable sales database in two weeks and rolling out rebates and dashboards company‑wide—giving sales, customer service, marketing, NPD, finance and the executive board a single source of truth. The result: immediate rebate‑driven upsells, faster detection of falling product sales to target marketing, improved customer service through transactional drill‑downs and stockist lookups, and clear ROI alongside strong user satisfaction.

Ring Automotive

Paul Whittaker

IT Manager