Case Study: Sapphire Group achieves faster self-service analytics and significant productivity gains with Phocas

Phocas, The Crown In The Sapphire Group’s Data

The Sapphire Group, founded in 2006, is a market leader in scented candles, fragrance diffusers and body products and has grown as much as 50% year‑on‑year. That rapid expansion—and a broad mix of retail and independent customers—created a need for faster, more accessible business insight than their Excel-based processes and MYOB Exonet reporting were providing, especially for sales reps, territory managers and senior leaders.

Sapphire implemented Phocas on top of Exonet to deliver user-friendly dashboards and self-service analytics for staff at every level. The result: daily use across the business, faster slicing and drilling into up-to-date data, significant productivity gains (eliminating the need for a dedicated spreadsheet role), better sales follow-up on inactive customers and strong user adoption for a low-cost, quick implementation.

Sapphire Group

Paul Hoad

Chief Financial Officer