Case Study: LED Autolamps achieves 20% turnover growth and instant sales insights with Phocas

Phocas Shines New Light on Sales Reporting at LED Autolamps

LED Autolamps, a UK-based supplier of European‑certified commercial vehicle lighting, struggled with slow, manual sales reporting from their QuickBooks system. Generating product and month‑end reports could take hours or an entire day, which hid customer and product trends and limited the sales team’s ability to target opportunities.

They implemented Phocas BI in just over four weeks and rolled it out to field sales and management. The platform gave instant, two‑click visibility into who was buying (and not buying), helped identify 150 dormant customers, and even drove a rapid uplift in commodity sales. Within months LED Autolamps reported a 20% increase in turnover, faster reporting, and a more proactive, high‑performing sales force.

LED Autolamps

Maurice Bibb

Managing Director