Case Study: Hella Australia achieves real-time sales visibility and improved forecasting with Phocas

Phocas sets the standard with Hella Australia

Hella Australia, part of one of the 100 largest German industrial companies, faced a priority challenge: messy sales data and the need to reduce integration complexity, improve system performance, and lower IT support and management costs. They needed a solution that gave fast, actionable visibility into customer buying behaviour for both office and field teams.

Phocas was integrated quickly and now provides a world-class BI solution with daily automated updates, mobile access for reps, and alerts when competitors win business. The platform improved forecasting and planning (in conjunction with Demand Management), closed the gap between inventory and customers, was simple to install, offered flexible, all-inclusive pricing, and has been rolled out across branches—delivering measurable sales improvements, better customer engagement and reduced IT burden.

Hella