Case Study: Deb Group achieves fast, actionable sales insights and consolidated reporting with Phocas

Phocas offers valuable analysis and insight into sales performance at Deb

Deb Group is a UK-based manufacturer of workplace skin care products sold across industrial, commercial, healthcare and food sectors in Australia and New Zealand through about 200 distributors. They needed a reliable, consolidated view of sales, budgets and distributor performance drawn from multiple sources (Sage Line 500 and spreadsheets) because extracting data from their ERP was slow and made it hard to track product lines and trends quickly.

Phocas delivers nightly consolidation of ERP and spreadsheet data into a simple, user-friendly BI platform that senior sales staff use daily. The solution provides fast, drillable analysis by rep, region and product, enabling immediate insight into budgets and distributor performance, faster decision-making and plans to extend Phocas to inventory tracking.

Deb Group

Bassam Aboulhaf

Financial Controller