Case Study: MA Ford achieves faster, actionable sales insights and improved customer service with Phocas

Phocas Helps Manufacturer MA Ford Deliver Cutting Edge Quality & Service

MA Ford, a Davenport, Iowa–based manufacturer of precision cutting tools with thousands of products and more than 300 employees, sells through over 900 distributors worldwide. They struggled with slow, IT-intensive reporting from their Global Shop ERP—sales managers could wait up to 40 days for reports that were already out of date and offered little insight into customer or product trends.

MA Ford implemented Phocas business intelligence to run sales reporting, enabling fast, ad hoc reports, easy drill-downs and flexible segmentation by customer, territory and product. The result is timely, consistent insight that empowers sales to spot missed opportunities and emerging trends; MA Ford plans to extend Phocas to inventory and financial data to further improve service and resource planning.

MA Ford

Randy Olsen

IT Manager