Case Study: Russell Athletics achieves 100% improvement in reporting efficiency and business visibility with Phocas

Phocas Gives Russell The Winning Edge (Microsoft Dynamics AX ERP)

Russell Corporation (Russell Athletic), a major Australian sporting goods and apparel manufacturer and distributor managing brands such as Spalding and Sherrin, operates a Melbourne warehouse with over 10,000 SKUs sourced globally. With Microsoft Dynamics AX as their ERP, Russell struggled with slow, overly complex reporting that made it difficult to spot sales opportunities and manage product matrices (style, colour, size) efficiently.

Russell chose Phocas BI for its ease of use and rapid implementation, going live in under four weeks and accommodating AX customisations like the apparel matrix. The result: visibility and efficiency improved by 100%—reports that once took hours now run in minutes—and Phocas is used company-wide, enabling faster analysis of sales, back orders and forward orders and giving executives a simple tool to investigate performance.

Russell Athletics

Jackie Read

Operations Manager