Case Study: MIDFIX achieves faster, smarter reporting with Phocas

Phocas gives MIDFIX the facts and data to set them free!

MIDFIX was struggling with a legacy CRM system and a sales BI add-on that produced hard-to-manipulate, outdated reports. Pulling together data from multiple departments meant building spreadsheets manually, which consumed time and slowed decision-making. MIDFIX needed a faster, more reliable way to access meaningful business information, and Phocas was introduced as the solution.

Phocas implemented a reporting and data analysis platform that let MIDFIX slice and manipulate data quickly across departments. The result was faster answers in meetings, more useful reporting, and broader adoption by the senior leadership team. Phocas became an integral part of the business and is now seen as MIDFIX’s main source of reporting, replacing the old approach to sales-only data with a whole-business information tool.

MIDFIX

Paul Brough

Operations Manager