Case Study: Natures Cargo achieves fast, actionable purchasing and sales analytics with Phocas

Natures Cargo turns to Phocas for purchasing and sales analytics

Natures Cargo is a family‑owned wholesale food distributor in Victoria with 110 staff, two sites and more than 6,500 products supplied to hundreds of customers. The company needed fast, easy access to sales and purchasing data to support its 18 field salespeople and procurement team, so after seeing Phocas at an industry event they chose the analytics platform to sit alongside their Microsoft Navision ERP.

Phocas was implemented and user training completed in weeks, giving 30 users instant, drill‑down visibility into product, customer and rep performance. The business now identifies new sales opportunities, negotiates better pricing and rebates with 225 suppliers, tracks specials and rebate programs, and increased spend with recognised suppliers from $11m to $15m—delivering faster decisions, more sales activity and cost savings.

Natures Cargo

Anthony Croft

Business Development and Sales Manager