Case Study: Morelli Group achieves company-wide data-driven growth with Phocas

Morelli Group switches gears and leads the pack with Phocas

Morelli Group, a 100% family‑owned business and the UK’s leading independent automotive refinish supplier with 200+ employees and over 4,000 products, needed more advanced analytics as it grew. After decades using a legacy tool (Vecta) and migrating to the MAM ERP, compatibility limits and a desire for deeper, company-wide insights meant the business needed a modern, better-integrated BI solution to maintain its competitive edge.

Morelli implemented Phocas BI integrated with MAM, creating a single source of data that was quickly adopted by staff (70+ users in two years). The intuitive, point‑and‑click analytics improved sales analysis, inventory planning and budgeting, and is being expanded to debtors, purchasing and finance—delivering clearer decision-making, better forecasting and measurable bottom-line improvements.

Morelli Group

Michele Laybourn

Commercial Director