Case Study: Midway Dental Supply achieves rapid growth and smarter, data-driven sales with Phocas

Midway Dental uses data to take advantage of industry growth

Midway Dental, a second‑generation, full‑service dental supplier, has grown from $10M to $75M in three years and become one of the fastest‑growing players in a consolidating industry. The company needed better visibility into inventory, sales, AR/AP and GL data — Salesforce wasn’t delivering and IT teams were spending hours writing SQL to extract needed reports from its Epicor Prophet 21 (P21) system.

Midway implemented Epicor Data Analytics (EDA) powered by Phocas, seamlessly integrated with P21 and updated nightly, giving sales, purchasing and executives self‑serve access to actionable dashboards. The change freed IT for strategic projects, enabled targeted selling and stronger supplier negotiations, supported the new Connect loyalty program, and delivered customer reporting for large accounts — all driving smarter growth and strengthening Midway’s market position.

Midway Dental Supply

Dawn Metcalf

Owner