Case Study: iQuip achieves data-driven growth and personalised customer targeting with Phocas

iQuip paints a data-driven future

iQuip Group is a three-year-old Australian wholesaler serving the paint, render and external façade industry, built as a one‑stop shop for paint retailers. Founder Rohan Salisbury runs the business with a data-first mindset and faced the challenge of quickly turning sales and inventory data into actionable insights with a small team—especially during pandemic disruption and supply delays.

By deploying Phocas analytics integrated with MYOB Exo, iQuip gained easy-to-use dashboards and drill-down reporting that the team relies on daily. The solution enabled targeted promotions, personalised customer offers, and priority-based stock allocation, giving faster, clearer sales visibility and supporting steady growth while helping iQuip disrupt the market.

iQuip

Rohan Salisbury

Managing Director