Case Study: Heritage Brands gains clearer business visibility with Phocas

Heritage Brands merges data from 2,500+ duplicates with Phocas

Heritage Brands, an Australian wholesaler in the health, wellness, and beauty markets, faced a challenge after a merger. Their sales data was trapped in disparate ERP systems, including SAP and Pronto, which prevented their restructured sales force from having immediate access to the up-to-date information needed for growth.

The vendor Phocas implemented its Business Intelligence software to merge all data into one central database. This gave sales staff and mobile reps easy, intuitive access to information, allowing them to perform gap analysis and identify problems quickly. Phocas was fundamental to the sales force restructuring, helping Heritage Brands help their customers increase sales and grow their business.

Heritage Brands