Case Study: KYB UK Ltd achieves faster, data-driven sales growth and improved customer retention with Phocas

Generating a report with accurate information went from hours to minutes

KYB Americas, the U.S. arm of the world’s largest automotive shock absorber manufacturer, manages two distribution centers and 4,000 SKUs for a 30-person sales team. The company was constrained by its ERP and CRM: exports were limited by file size and error-prone Excel macros, forcing lengthy, manual report-building that slowed insight and introduced mistakes.

In 2016 KYB implemented Phocas to centralize and integrate ERP and customer data, deploy dashboards and enable nightly updates. Reporting time dropped from hours to minutes, salespeople gained personalized access to customer insights for targeted upsell and retention efforts, the team displaced competitors and increased orders, and executives receive daily performance reports to make faster, data-driven decisions.

KYB UK Ltd

Ryan Bumbaugh

Sales Coordinator