Case Study: BM Catalysts achieves revenue growth with Phocas

Gap analysis helps automotive manufacturer increase revenue

BM Catalysts, an automotive manufacturer, needed a better way to replace time-consuming in-house spreadsheets and a prior BI tool that didn’t fully meet its future needs. The company turned to Phocas for a faster, more comprehensive business intelligence solution that could support departments across the business, from directors and accounts to marketing and sales.

Phocas was implemented company-wide to analyze sales, margins, new product performance, and growth opportunities, while also helping sales managers prepare for meetings and spot slow-moving parts and revenue gaps. BM Catalysts reported that Phocas “made us money” through better gap analysis and decision-making, with measurable benefits including improved revenue opportunities, faster reporting, and stronger support for product development and field sales.

BM Catalysts

Mark Blinston

Commercial Director