Case Study: Seasol achieves real-time inventory and sales visibility with Phocas

For Seasol, the grass is greener with Phocas

Seasol, a Victorian home-gardening manufacturer with nearly 40 years’ experience, supplies plant health tonics and soil conditioners to more than 35 retail partners across 2,000+ locations, including major partner Bunnings. Faced with time-consuming, spreadsheet-driven weekly reporting and wildly seasonal sales (up to 400% swings), Seasol needed a way to monitor product performance and inventory across many stores and make faster, fact-based decisions in a highly competitive retail environment.

Seasol implemented Phocas business intelligence for easy-to-use, near real-time dashboards and drill-down reporting. Sales teams now access live data on iPads, generate interactive reports, manage stock levels and predict seasonal demand without IT, and proactively address issues before buyers raise concerns—improving inventory management, customer presentations and its relationship with Bunnings.

Seasol

Rohan Butler

General Manager