Case Study: European Exhaust & Catalyst Ltd boosts sales performance with Phocas

European Exhaust and Catalyst - Customer Case Study

European Exhaust & Catalyst (Eurocats), the UK’s largest maker of type‑approved aftermarket catalytic converters, struggled with a specialist BI tool and bespoke in‑house software that required technical skills and lots of pre‑work from management. The sales team couldn’t self-serve data, which meant time was spent preparing reports instead of selling and identifying customer opportunities.

Eurocats rolled out Phocas BI dashboards company‑wide, giving reps tablet‑friendly, real‑time, interactive views tailored to objectives like cross‑sell, depot performance and product‑level trends. The result: fewer traditional reports, faster identification of risks and hidden opportunities, better performance tracking against targets, and major time savings that let the team focus on driving sales and customer conversations.

European Exhaust & Catalyst Ltd

Duncan Richards

Sales Director