Case Study: WD-40 achieves pan-European visibility and consolidated sales and financial analytics with Phocas' Epicor Data Analytics

Epicor partnership helps WD-40 lubricate market growth

WD-40, a global consumer-products company sold in 176 countries, needed a pan‑European business-intelligence solution to combine sales and financial data. Their analytics were fragmented—separate sales, financial and forecasting tools required time-consuming manual consolidation in Excel—and a bespoke Power BI warehouse would have demanded significant time and resources.

WD‑40 implemented Epicor ERP v10 with Epicor Data Analytics (EDA) powered by Phocas to consolidate data across countries and business units. EDA provided unified, product‑centric reporting, automated complex rebate calculations, and clear customer‑profitability metrics, speeding reporting, improving commercial negotiations, and creating scalable, customizable analytics to support aggressive growth targets through 2025.

WD-40

Jonathan McCoy

IT Manager