Case Study: Dixie Plywood achieves better sales and customer service with Phocas

Enhanced data access improves customer reach and service

Dixie Plywood, a building supplies wholesale distributor, was struggling with outdated reporting tools and a homegrown ERP environment that made it hard for sales, management, and IT to access timely data. Sales teams often had to call IT for custom reports, while older BI tools were clunky and too complex for broad use.

Phocas implemented a simple, pre-mapped BI solution for Dixie Plywood, including sales, inventory management, and accounts receivable modules. With Phocas, users can drill into real-time data on mobile devices and create their own reports, which reduced IT support calls, improved customer service, and helped sales teams visit more customers; Dixie Plywood said its bottom line increased in part because of using Phocas.

Dixie Plywood

Bobby Awtrey

Director of I.T. Services