Case Study: Countrywide Electrical Distributors improves sales visibility and profitability with Phocas

Countrywide Electrical Distributors improves sales visibility in 4 years with Phocas

Countrywide Electrical Distributors (CED), a supplier to the electrical wholesale trade, faced a challenge with its existing reporting system. While powerful for inventory and purchasing, the system offered few useful reports for the sales function. CED sought a simpler business intelligence solution from vendor Phocas that could easily extract and drill into data to analyze customer profitability and performance.

By implementing Phocas, CED gained tremendous insight into the profitability of individual customers and groups. The solution provided their sales team with immediate access to key account data, which increased their perceived professionalism in front of clients and allowed them to identify new sales opportunities. Phocas also enabled weekly performance tracking for the sales team, helping to avoid negative surprises at month's end. The vendor's product became an intrinsic part of CED's sales and marketing activity.

Countrywide Electrical Distributors