Case Study: Co-ordSport achieves faster customer and supplier response times with Phocas

Consolidated data and insights improve responsiveness to customers and suppliers

Co-ordSport, a performance parts warehouse distribution company with more than one million SKUs across 70 brands, needed a faster way to replace slow, manual ERP reporting as its sales channels and global operations grew. The team was spending hours or even days pulling data from Autopart ERP and spreadsheets to answer customer and supplier requests, and the delays were affecting responsiveness. Phocas Analytics was introduced to provide a consolidated view of their margins, stock, and sales data.

Phocas implemented automated reporting and drill-down analytics, later adding Phocas CRM and cloud access so Co-ordSport could use up-to-date insights across sales, operations, and marketing. The results were immediate: one-click customer account reviews replaced 6-minute manual processes, monthly reports and alerts became automated, and reports that once took days or a week to build now update in seconds. Phocas also helped Co-ordSport win new exclusive supplier agreements by enabling precise, timely reporting on where products sold and when.

Co-ordSport

Simon Eales

Business Development Manager