Case Study: Gubbins Pulbrook Mitre 10 boosts margins with Phocas

CFO uses data-driven approach to bolster margins

Gubbins Pulbrook Mitre 10, a retail business that grew through acquisition, struggled with slow, rigid legacy data systems and time-consuming ERP reporting. After moving from spreadsheet-heavy analysis and earlier tools like Xero, Unleashed, and Sympac, the company looked to Phocas to make data easier to access and review.

Phocas implemented a flexible business planning and analytics solution that pulled data directly from Sympac, giving Gubbins Pulbrook Mitre 10 instant analysis, customizable dashboards, and the ability to combine multiple POS data sources. The finance team cut spreadsheet analysis from 3–4 days per week, became more proactive in decision-making, and gained a single source of truth; the company also reported better, more cost-effective results and is now expanding into Phocas Financial Statements, Budgeting, and Forecasting.

Gubbins Pulbrook Mitre 10

Steve Pulbrook

Chief Financial Officer