Case Study: Sydney Automotive Paints & Equipment achieves faster, data-driven decisions and real-time sales visibility with Phocas

Automotive business intelligence helps managers remain calm

Sydney Automotive Paints and Equipment (SAPE) is a leading wholesaler and retailer in the Australian automotive aftermarket, supplying around 4,500 parts and paints across New South Wales and Queensland. Faced with heavy-weather demand spikes, regional performance differences and strong competition from larger chains, SAPE needed a faster, data-driven way to monitor sales, inventory and customer activity instead of relying on intuition.

SAPE integrated Phocas business intelligence with its Pronto ERP to get rapid, company-wide visibility into orders, product mix and profit margins. The BI dashboards let managers spot anomalies, contact key customers quickly, compare branch performance, and negotiate better supplier prices—reducing stress for leadership, improving responsiveness and helping the business remain competitive and steady after 35 years.

Sydney Automotive Paints & Equipment

Warren McMartin

Managing Director