Case Study: AEL Electrical Distributors improves BI, CRM and OTIF reporting with Phocas

AEL Electrical Distributors cuts supplier OTIF reporting from 10 reports to 2 or 3 clicks with Phocas

AEL Electrical Distributors, a specialist electrical wholesaler, faced challenges with an outdated system that made accessing and analyzing data slow and difficult. This lack of actionable information hampered management and business development efforts, including customer analysis, sales reporting, and supplier performance tracking. To solve this, they implemented the business intelligence and CRM solutions from Phocas.

Phocas provided an integrated platform that linked financial and customer data, enabling efficient reporting and analysis. A key result was the streamlined tracking of On Time in Full (OTIF) supplier performance, reducing a complex weekly reporting task to just a few clicks. Using Phocas, AEL gained better visibility into operations, managed supplier relationships with data, and achieved tangible savings through improved stock and order management.

AEL Electrical Distributors