Case Study: Eastern Industrial Supplies achieves eCommerce growth with Phocas

Real-time data access with Phocas improves eCommerce growth at top distributor

Eastern Industrial Supplies, a distributor of pipe, valves and fittings with 20 locations across the southeast U.S., launched an eCommerce channel to improve customer experience and convenience. But the team needed a better way to access and analyze sales and customer data in real time, track website performance, and understand the impact of eCommerce activity. They turned to Phocas Analytics alongside their Epicor Eclipse ERP.

Phocas helped Eastern Industrial Supplies consolidate data from ERP and other integrations into customizable dashboards, giving teams across the business self-service access to real-time reporting. The solution helped identify and fix a data-linking issue that had been preventing web sales from being recorded, while also enabling Eastern to measure ROI, track branch and product performance, and spot growth patterns. With Phocas, Eastern improved data visibility across departments and gained measurable support for eCommerce growth and better decision-making.

Eastern Industrial Supplies

Bethany Wozney

eCommerce Product Data Manager