Case Study: Land O’Lakes achieves faster, data-driven university recruiting with Phenom

Why Land O’Lakes Is a University Recruiting Powerhouse

Land O’Lakes, a Fortune 250 agribusiness with ~9,000 employees, struggled to scale university recruiting: recruiters were bogged down by manual processes, inconsistent printed marketing, and a lack of candidate data to engage and nurture students virtually and in person. As a Phenom customer using the Phenom Intelligent Talent Experience platform—including Phenom University Recruiting—Land O’Lakes needed to streamline events, communications, and analytics to hire interns and new grads more efficiently.

Phenom centralized Land O’Lakes’ career content and events, added mobile check-in and CRM capture for on-site fairs, and enabled targeted Campaigns, SMS, video content, and Talent Analytics. With Phenom, Land O’Lakes saved $10K+ in print costs, reclaimed thousands of recruiter hours, drove 6,000 career-site page views in three months, achieved +50% open rates on student drip campaigns and up to 100% open rates for targeted new-hire emails, and reduced content updates from weeks to seconds.

Land O'Lakes

Andrea Wolf

College Relations Recruiter