Case Study: Whataburger achieves faster high-growth hiring and zero critical vacancies with Phenom

Whataburger reduces critical vacancies from double digits to zero with Phenom

Whataburger, a major quick-serve restaurant chain, faced significant talent acquisition challenges while expanding into seven new states where it had little employer brand recognition. Its decentralized recruiting team was overwhelmed by the volume of hiring, with growth outpacing their manual processes. To build pipelines proactively, Whataburger partnered with Phenom to implement its Talent CRM and Intelligent Sourcing solutions.

Using Phenom's Talent CRM, the team created projects to engage candidates long before roles were officially open and used automations to nurture them at scale. Phenom Intelligent Sourcing saved recruiters substantial time by automatically surfacing qualified external candidates. As a result, Whataburger reduced critical restaurant vacancies from double digits to zero in six months, maintained that for two years, and identified 100% of Operating Partner vacancies a year in advance. The automations also scheduled over 5,200 interviews.

Whataburger