Case Study: WEX achieves 87% recruiter adoption with Phenom

WEX reaches 87% recruiter adoption with Phenom

WEX, a global financial technology company, struggled with recruiter adoption of its previous talent CRM tool, which saw minimal usage and failed to support candidate engagement and pipeline development. To close this gap, the company partnered with vendor Phenom to implement its CRM platform with a deliberate strategy focused on sustainable adoption rather than just the technology itself.

Phenom's solution was a champion-led adoption framework, structured across three phases: building a foundation, enhancing the structure, and expanding capabilities. This involved selecting a team of internal champions to drive training and communication, and implementing key features like Phenom Automated Interview Scheduling. The results were significant, including an 87% recruiter adoption rate, an 88% applicant conversion rate, and over 3,400 recruiter hours saved through interview scheduling automation.

WEX