Case Study: Vituity builds a proactive physician recruiting pipeline with Phenom Talent CRM

Vituity saves 10,000 hours with Phenom Talent CRM

Vituity, a physician-owned partnership, faced the challenge of proactively building a physician recruiting pipeline ahead of demand. With a lean sourcing team of six supporting over 50 recruiters, they needed to move beyond reactive, manual processes to find candidates who met specific requirements like specialty, geographic fit, and interest in an ownership model. They partnered with vendor Phenom to implement a strategy using the Phenom Talent CRM.

The solution involved using tags for organization, projects for candidate tracking, and automated campaigns for scalable outreach. This approach allowed the small team to do the work of dozens, saving 10,000 hours through automation. The measurable results for Phenom's customer included generating over 13,000 applications from campaigns, adding 27,000+ candidates to projects, and achieving a 51% average campaign open rate.

Vituity