Case Study: Viking Cruises boosts seasonal hiring and talent community growth with Phenom

Viking Cruises grows talent community 31% with Phenom

Viking Cruises, a global cruise line, faced significant challenges with its high-volume, seasonal hiring. Its initial global career site, built with Phenom, was organized around internal recruiter needs rather than the candidate journey. This resulted in a high volume of ineligible applications, a poor candidate experience, and difficulty managing fraudulent AI-generated profiles, which buried qualified candidates and strained recruiter resources.

To address this, Phenom implemented a solution featuring four geo-routed regional career sites to automatically direct candidates to roles they were eligible for. Viking also leveraged Phenom Recruitment Events to engage candidates between hiring cycles and grow its talent community. This strategy produced strong results, including a 31% increase in talent community growth, a 39% rise in campaign-driven applications, and a 73% increase in leads, creating a sustainable and qualified pipeline for their seasonal hiring needs.

Viking Cruises