Case Study: Varsity Brands saves 17,000 recruiter hours with Phenom Voice Screening Agent

Varsity Brands saves 17,000 recruiter hours with Phenom voice screening

Varsity Brands, a company supporting varsity athletes through its BSN Sports and Varsity Spirit units, faced a major challenge when application volume surged to 75,000 annually while its talent acquisition team remained lean. This created a significant gap, causing recruiters to spend entire weeks just scheduling initial phone screens and leading to a lag of five to seven days for first contact. The company turned to vendor Phenom and its Voice Screening Agent to address this.

Phenom's solution was an AI voice screening agent named Melissa, who provides 24/7 availability to instantly engage candidates. The implementation saved Varsity Brands 17,000 recruiter hours, which equated to 303 days per recruiter. Key results included a dramatic increase in the interview acceptance rate from 22% to 70%, a 20% decrease in time to offer, and a 10% increase in offer acceptance rates, allowing recruiters to focus on strategic tasks.

Varsity Brands