Case Study: UCB accelerates global hiring and cuts apply time with Phenom

UCB cuts time to apply 80% with Phenom

UCB, a global biopharmaceutical company, faced a significant challenge in scaling its hiring efforts to support the launch of six new drugs. Their lengthy 20-minute application process led to a 50% candidate dropoff rate, and they lacked a Talent CRM to effectively manage their talent pipeline or engage potential candidates. To overcome these barriers and reduce reliance on costly external agencies, UCB partnered with Phenom to implement its Intelligent Talent Experience platform.

By deploying Phenom's platform, which included a career site, a seamless apply flow, and a Talent CRM with AI and automations, UCB dramatically improved its talent acquisition process. The solution reduced the time to apply by 80%, from 20 minutes to just 4 minutes, and achieved a 78% conversion rate of leads to applicants. Phenom also became UCB's primary source for new candidates, generating 93% of new candidate profiles, which provided better control over the talent pipeline and reduced costs.

UCB