Case Study: UAB Medicine achieves faster recruiter adoption and a unified candidate experience with Phenom

UAB Medicine drives recruiter buy-in in 90 days with Phenom

UAB Medicine, the fifth-largest hospital in the United States, faced significant challenges in unifying its talent acquisition processes across a complex organization operating on three different ATSs and three HRISs. This fragmentation made reliable reporting difficult and hindered recruiter efficiency. They partnered with vendor Phenom to implement a robust new AI solution, specifically the Phenom Talent CRM, to address these issues and gain widespread buy-in from their large and split talent acquisition team.

Phenom provided a connected set of tools, including a unified career site, automation engine, and AI Discovery sourcing tools, which were implemented through a gradual, microdosed approach. This strategy involved recruiters in the design process, leading to high adoption. The results 90 days post-go-live included faster-than-expected adoption, recruiters shifting time from administrative tasks to candidate relationships, and the unification of analytics for real-time insight. Phenom's solution successfully provided UAB Medicine with a single, unified candidate experience across its entire health system for the first time.

UAB Medicine