Case Study: Trilogy Health Services accelerates CNA hiring with Phenom

Trilogy Health Services made 451 CNA hires in 7 weeks with Phenom

The customer, Trilogy Health Services, a large healthcare company, faced significant challenges in hiring Certified Nursing Assistants (CNAs), which are notoriously hard-to-fill roles. Their objective was to quickly occupy these open positions and proactively prepare for future hiring needs. To address this, they utilized the intelligent talent experience platform from their vendor, Phenom.

Using Phenom's platform, Trilogy's recruitment task force employed features like Phenom Events to capture candidate information, Phenom CRM and Campaigns for targeted email outreach, and Phenom SMS for a text-to-apply campaign. This solution was highly successful, resulting in 451 CNA hires in just 7 weeks, far exceeding their expectations. The Phenom SMS campaign alone garnered 243 leads in under two months, providing a template for future role-specific hiring initiatives.

Trilogy Health Services